Franklin Sign Company
VIEW GALLERYGreater Milwaukee Sign Company
Franklin’s commercial geography is unusual: a low-density, residential-edge city with concentrated commercial nodes along Highway 100, Loomis Road, and the 27th Street corridor where it crosses into Greendale. That spread changes how signage works. Visibility from a single arterial matters more than urban density. A monument sign on Highway 100 has a five-second window with a 50-mph commuter. Inside a Northwestern Mutual office park, an interior lobby sign is read at a walking pace by a visitor who already arrived. Both signs need to be designed for the speed and context they’ll be read at.
Milwaukee Sign Company has been engineering, fabricating, and installing commercial signage from our Sussex workshop since 2013. We serve Franklin from a single location — design, fabrication, installation, and electrical hook-up handled by our dedicated crew.
Why local context matters for Franklin signage
Franklin’s commercial geography — the Franklin Civic District, the Northwestern Mutual data center campus, the Franklin Public Library quadrant and the 27th Street commercial corridor — runs primarily along Highway 100 / Loomis Road / Rawson Avenue. We design signs that read at the speed and from the angles those corridors actually present, not from a generic template that ignores how a Franklin customer or commuter actually encounters your storefront.
The industries we typically work with in Franklin — professional services, healthcare, data infrastructure, and light manufacturing — each have their own visibility logic. Manufacturing and industrial-park signs prioritize identification from a distance and durability against weather. Professional-services and healthcare signs prioritize legibility and brand consistency at a slow read. Retail and hospitality signs prioritize differentiation in a competitive corridor. We design accordingly.
Sign types we design, fabricate, and install
Every project is built in our Sussex shop and installed by our own crew. The sign types we most commonly produce for Franklin businesses are:
Every category includes site survey, code review, design and renderings, permit drawings where required, fabrication, installation, and electrical hook-up for illuminated signs.
Permits and local sign code
Franklin’s sign ordinance allows wall signs up to 1.5 square feet per linear foot of building frontage, and pylon/monument signs up to 100 square feet in most commercial zones. Variances are heard by the city Plan Commission. We handle the permit drawings, materials list, and submittal — and have moved enough projects through Franklin’s review process to know what gets approved and what gets sent back for revision.
How we work with Franklin businesses
Most projects start the same way: a phone call or site visit to understand the building, the brand, the property’s sign criteria if there are any, and the city’s code requirements for the parcel. From there we produce a concept, refine to a design you approve, prepare permit drawings if needed, fabricate in our shop, and install with our crew. The same project manager carries the work from quote through final inspection.
For multi-element projects — a monument plus channel letters plus interior wayfinding, for example — we phase the work to match your budget and timeline. Smaller projects can be quoted and built standalone. There is no minimum project size for Franklin clients.
Service area and contact
Milwaukee Sign Company is based in Sussex, WI, with our workshop at N63 W22625 W Main St #105, Sussex, WI 53089. Franklin is fully within our standard service area — we install there regularly with no out-of-area charge. Phone: (262) 372-4030 (primary) · (414) 206-6733 (alternate) Hours: Monday–Friday 8am to 5pm
Sussex, WI 53089
8:00 AM – 5:00 PM
Frequently Asked Questions
What does a custom business sign cost in Franklin?
Channel letter signs typically run $2,500 to $7,500 depending on letter size, depth, and illumination. Monument signs with masonry bases run $8,000 to $25,000. Lobby signs run $1,200 to $4,500. Vehicle wraps run $2,500 to $9,500 depending on vehicle size. Franklin permit fees are typically $100 to $400 on top of fabrication and installation.
Do you handle illuminated signs in Franklin?
Yes. Most of our channel letter, cabinet, and monument sign work is illuminated. We handle the low-voltage wiring from the sign back to its junction box; for sign locations that need new line-voltage circuits, we coordinate with a licensed electrician (usually arranged separately or through your general contractor).
Can you re-skin or update an existing Franklin sign?
Often, yes. Many Franklin monument signs and pylon cabinets can be re-faced rather than rebuilt — new faces, new graphics, new illumination if needed. We evaluate the existing structure, cabinet condition, and electrical, and quote a re-face versus a full replacement so you can compare both costs.
Do you serve Franklin from Sussex?
Yes. Sussex is our workshop and dispatch location; Franklin is a 25-minute drive from us and is fully within our standard service area. There is no out-of-area charge.
